The Sassy - Soho

The Neighborhood

Frankie Says…maps, don’t do it! This is where the Good Stuff’s at: Whether you’re sightseeing, shopping or simply hanging out being fabulous, our apartment is the perfect spot to immerse yourself in London life. Located in the heart of the West End, Soho is the go-to neighbourhood for a good time. Get This Party Started If you’re looking for an amazing night out, swirl on your feather boa and shimmy over to one of Soho’s many bars, pubs or clubs. The UK’s most celebrated gaybourhood, Soho has some of the best gay bars in the world, including the iconic G-A-Y Bar, where you can shake your booty to cheesy pop hits galore. Just two minutes’ walk away is London’s Chinatown, brimming with authentic Chinese restaurants and shops, and Covent Garden, a shopping and dining hub with a dreamy central piazza – pick a spot, grab a glass of fizz, and enjoy some out-of-this-world people watching! It’s Show Time Your fabulous apartment is also just a popcorn’s throw from London’s world-class theatres. Whether you fancy belting out tunes to Mamma Mia or taking in a long-running classic like Les Mis, London’s Theatreland is right on Frankie’s doorstep. If you’re seeking retail therapy, Soho has more shops than you can shake a Christian Dior Tote bag at. Well-known and boutique shops line every street, including world-famous Carnaby Street – full of unusual and eclectic finds – and Liberty London, choc-full of designer clothing and home accessories. You’re also a five minutes’ walk from lively Leicester Square and Piccadilly Circus. For sightseeing, Soho is also a short tube ride from must-see destinations, including Buckingham Palace, Trafalgar Square, Big Ben, the London Eye, the Tower of London, plus many more. And when those tootsies get tired, simply head home to Frankie’s for some quality chill time.